Nature of Technology
What it is and how it evolves

Insanely Simple
The obsession that drives Apple's success

The Tipping Point
How little things can make a big difference

The Third Wave (Alvin Toffler)
A classic study of tomorrow (which is now today)

Drive (Daniel Pink)
The surprising truth about what motivates us

12 Brain Rules
How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth?

Blue Ocean Strategy
How to create uncontested market space and make the competition irrelevant

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