DISTRIBUTION
ibCom uses a number of existing and emerging eco-systems (channels) to distribute the mydigitalstructure platform.
ibCom is predicated on self-service; with some in-house expertise to support the two core channel types; technical & consulting.
ibCom is focused on the following three marketplaces...
| #1 Established current "IT" marketplace |
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Traditional full stack IT consultancy / service provider. Typically they have many customers, but finding demand for traditional products is rapidly declining.
The pre-formed nature of ibCom mydigitalstructure means they can better meet the demands of their customers. They have to change work practices as the industry is changing - mydigitalstructure gives them a jump start and path to the new industry. |
| #2 Emerging current "IT" marketplace |
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Service providers taking advantage of the convergence of IT technologies and delivering new services within the traditional IT marketplace. Most commonly digital agencies that have been highly focused on websites, now focusing more on webapps and more specifically enterprise apps. Doing work traditionally provided by marketplace #1 (above). They are fast and agile.
The pre-formed nature of ibCom mydigitalstructure means they can take more work from traditional marketplace #1, while not having to change too many of their work practices. |
| #3 Creating new marketplace |
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Unrelated to the traditional IT marketplace and taking advantage of high level business advantages created by "IT as a service". Building out new businesses not viable using traditional IT. Few customers, but well connected within their industry domain.
The pre-formed nature of ibCom mydigitalstructure means they can build fast and incrementally build their business anywhere on the planet - as they react to customer demands - with no large "IT" capital expenditures. |
